Sales pitch deck created for the foundation’s signature program to secure corporate partners and sponsors.
Since 2002, Emeril Lagasse Foundation has granted over $14 million to children’s charities to support culinary, nutrition and arts education programs.
This is a compilation of photos from Emeril Lagasse Foundation projects.
Carnivale du Vin | Boudin, Bourbon & Beer - New Orleans, LA
Line, Vine & Dine - Fort Lauderdale, FL
Chi Chi Miguel Throwdown - Sandestin, FL
In addition to these three fundraising event weekends, the foundation has hosted several small events in Florida, Mississippi, Louisiana, Arizona and California.
A review from a team celebration lunch titled, Ownership:
“As a manager, nothing is more gratifying than talking about a project or initiative with a teammate and then being able to walk away knowing that it will get done. And even better, knowing that it will get done better than you could ever imagine. I feel like when we talk about something, Kimberley instantly owns it, builds upon it and delivers with an incredible fashion. This year’s Carnivale du Vin catalog is the most obvious example, but most recently what she did with our sales packet for the signature program awed me. What she did in days far surpassed what it took a whole firm to do in weeks. Everyday I’m thankful to have her on our team.”
- Brian Kish, President, Emeril Lagasse Foundation
A look into what I Love Juice Bar Bham was all about. To see more content created for the restaurant, visit @juicebarbham on Instagram.
2014
This selection of work is from my internship at Muddy Water Paddle Company in Baton Rouge. I took an ad design class my fall semester of senior year and MWPC was one of our three clients. Our assignment was to create a logo and brand this local Baton Rouge paddle company. We pitched our design work to the client and my group's logo was selected. I was offered an internship with them as a design intern. I designed signage, flyers, gift cards, business cards, website and a trailer wrap to adhere to the new and improved branding. Although I do not want to pursue a career as a graphic designer, this internship opened my eyes to the world of graphic design and printing. I learned to paddle board and got to meet some awesome people who are passionate about an active lifestyle and the growth of the paddle board communities everywhere. Muddy Water Paddle Company is growing and one of the largest YOLO board distributors in the south. #YOLO #MWPC
Client: Mary Kay
Situation: Each year big brands go head-to-head to compete for the most creative TV spot during the Super Bowl. The Super Bowl is the premier television event of the year in the United States, and every year big brands go head to head for the most remembered ads for months to come. This year alone, nearly 109 million people nationwide tuned in to watch the Ravens take on the 49ers; it was the third-most watched program on television.. As a result, it’s one of the most useful methods to reach a massive audience with just one spot. We had to decide if the Super Bowl was a smart medium for Mary Kay or if we could allocate our budget differently for a more effective outcome.
My role: creative development
Solution: Despite its impressive ability to reach more than a third of the country in one night, the Super Bowl isn’t for everyone. It has a reputation for catering to men— sexual depictions of women, lewd humor and cars being just a few of the types of ads shown—and ignoring the women in the house, as well as depicting a number of sexist/stereotypical ads.. The Mary Kay brand stands for something more, and it projects quality and positivity. The brand should not be seen alongside ads such as these.
Despite it's broad reach, we decided that Mary Kay should not use the Super Bowl to advertise to Gen Y females. There is no guarantee that the target would see the ads that are aired for only 30 seconds. The Super Bowl's reputation for sexist/stereotypical ads may bring May Kay under negative light and potentially harm the brand. We believe that there is better opportunity for Mary Kay through non-traditional media and IMC efforts. We took inspiration from women's desire for a natural look and created the Natural Beaty concept that highlights Mary Kay's current Botanical Effects skin care product line. This concept helps women to focus more on natural beauty and what comes from beneath the surface rather than the stereotypical perception of what beauty really is. Through this, we created a campaign parallel with Mary Kay's core values that focus on the Golden Rule and giving back to the community. Guerilla installations that will generate social and earned media will be placed in major cities in urban areas. Contests will be hosted through Instagram and Youtube beauty endorsers will engage our target audience. IMC efforts will be used to encourage the younger generation to consider becoming an independent beauty consultant. A more complex, targeted and emotionally charged campaign will allow Mary Kay to accomplish so much more over a longer time frame and to connect, on a much deeper level, with the target audience.
As a member of the group, I helped to develop the initial ideas for the guerilla portion of the campaign as well as the IMC efforts. I felt that the originality of the guerilla portion would gain our targets attention as well as draw others to get involved with the campaign. The IMC efforts needed to be relevant and intriguing to allow our target to gain interest in becoming a Mary Kay beauty consultant. I filmed, painted and directed our commercial spot that promoted our guerilla efforts and communicated the message of our campaign.
Client: Red Bull
Situation: Red Bull has a very strong presence internationally, however, Asian countries such as China, Taiwan, Japan and South Korea have very unique cultures that set them apart from any other countries. Through our research we found that people within these different countries are very health conscious and are not receptive to brands they are not familiar with. Each country speaks different languages, have different dialects and adhere to different customs. Our challenge was to find a way to advertise differently in all four countries and introduce Red Bull in a positive light to potentially increase brand perception and sales throughout these Asian countries.
My role: creative and IMC development
Example: This is an example of our guerilla campaign using a standardization strategy, where we would implement similar advertising in all four countries. Through our research we found that hip-hop dancing is very popular across Asian culture. In order to communicate effectively to all four countries I came up with an installation of a Red Bull Dance Dance Revolution inspired vending machine that allows consumers to compete in dance against consumers within the other countries. These machines would be placed in high traffic urban areas throughout the designated cities. Users will then be allowed to choose a competitor from another another country where they would be allowed to compete and communicate through dance. They would be prompted to send preset, light-hearted competitive messages such as "Good Luck!" or "You're Going Down!" to the opposing competitor. The winner is dispensed two Red Bulls and the loser is dispensed one. This allows Red Bull to gain positive brand perception, allows product trial and is a fun way to get people involved through the universal language of dance.
Client: Hallmark
Situation: The rapidly advancing field of technology has forever changed the way people interact with the world, and the consumer shopping experience is no exception. The advent of mobile apps, e-cards and the like has impacted Hallmark’s position in the market, resulting in a decrease in store visitations as well as a reduction in overall sales. Hallmark faces a challenge—connect with an aging customer base, through the integration of new technology, in a way that reminds them why Hallmark has been the world’s leading producer of greeting cards for more than 100 years. Our goal was to target a primary market of 35-44 year olds and a secondary market of 55+. We needed to provide a solution that helped to maintain Hallmarks current sales and develop innovative ways to convince people that a physical card was more meaningful than any technological alternative.
My role: creative development
Solution: We developed the campaign, "Lasting Moments," to emphasize the significance of a physical card versus an e-card. As Hallmark’s newest campaign, Lasting Moments™ will brand greeting cards in an entirely new light, as a means of giving someone a tangible link to a special moment that can be referred back to at any time. The spoken word can be easily forgotten.The written word, however, can last forever. Lasting Moments will highlight moments in people's lives that can be remembered by opening up a card that they received from the past. It will show that a card can be kept in a drawer and returned to, whereas, an e-card can easily be deleted or lost due to a crash of technology. This will give consumers an opportunity to relate to the campaign on a personal level allowing them to realize how good Hallmark can be at creating Lasting Moments.
As a member of the group I helped to develop our creative strategy and execution. I created the storyboard for the television spot and collaborated with other group members to generate the best ideas possible.
The Adult Music Club was a client given to my ad design class. We were split into pairs (same as the Muddy Water Paddle Company project) and were told to develop this brand. The Adult Music Club is a group of middle-aged, young soul-ed men who enjoy getting together to jam out and play gigs on the weekends. They are family men, professors and love to play music. I came up with the tagline, "Lamps, Amps and a Damn Good Time," to embody the "old mans garage band" atmosphere that they expressed in our client meeting. I originally hand drew the logo and then converted digitally. We wanted to give them branding that would work from t-shirts to beer glasses to create a community for the band. This was the book we presented to the client during our pitch with all of our branding concepts.
2013
I designed this logo for a vintage motorcycle shop in Gulfport, MS that offers motorcycle parts, apparel and accessories.
2014
I created this design for a mobile airbrush tanning company based out of New Orleans, LA. Bronze me has attended bridal shows and travels to Baton Rouge and the surrounding areas to help clients attain a natural, healthy summer glow.
2013
I designed this logo for a student attending chiropractic school in St. Louis, MO.