The Adult Music Club was a client given to my ad design class. We were split into pairs (same as the Muddy Water Paddle Company project) and were told to develop this brand. The Adult Music Club is a group of middle-aged, young soul-ed men who enjoy getting together to jam out and play gigs on the weekends. They are family men, professors and love to play music. I came up with the tagline, "Lamps, Amps and a Damn Good Time," to embody the "old mans garage band" atmosphere that they expressed in our client meeting. I originally hand drew the logo and then converted digitally. We wanted to give them branding that would work from t-shirts to beer glasses to create a community for the band. This was the book we presented to the client during our pitch with all of our branding concepts.
